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A Complete Guide to Catalog Photoshoot Services in Kolkata.
Kolkata, The City of Joy, is one of the top metropolitan cities in India. On one part, it holds on to its rich Bengali tradition and, on the other, notices a fast movement toward westernization. It is no wonder why Kolkata is the birthplace of many great modeling agencies. Tollywood, the Bengali film industry, has given birth to many campaign photoshoot company in Kolkata. Once you step into this city, there is no going back. Want to showcase the wide range of dishes in your shop? Read this article to find the best catalog photoshoot services in Kolkata.
Every product we buy or see has a story behind it. From the initial stage of making to the consumer bucket, it has its journey. A corporate videshoot or photo shoot is a concept that plays a major part in this storytelling. It helps to capture or weave the story for consumers through different pictorial visualization.
Sometimes it may need a model who can tell the story or sometimes you can design the concept in such a way that the product speaks for itself. By saying this, the whole concept can be divided into two parts. The first one, where the photos or the pictures are pretty straightforward and can jump off the pages and the other one is where the products are presented with a strong conceptual story. But one can choose to opt for both concepts depending on the product. The principal motto of a catalog photo shoot is to leave an enduring impression on the consumer's mind. There is some thumbs-up rule for this creativity using a right video production house.
Number one, you need to uphold the product and make it the center of attraction. Emphasizing the amazing features of a product can make it more attractive and it finds an easier way to the heart of the customer. Larger the photo, the more chances of selling!
Number two, customize the collection. It simply means sorting out the product and putting it in an organized way as per the population it is designed for. The look of a product that is designed for women has to be different from the design which is required to attract men. A customer has to feel the connection!
Third, you need to give the audience the reason to buy or look for that product. Need is one of the driving factors behind buying a product. You have to make them believe that the product can make their daily life easier and more vibrant.
There are several options in this industry that can help you in weaving the back story of your products and help them in reaching the consumer more attractively. They offer customized packages to create a balance between your need and budget.
Their expertise in building up a positive image of the product and disciplined execution can help both B2B and B2C industries. There is a saying that “Graphics is the primary component to attract your consumers”. So reach out to the agencies to reach your customer more vibrantly.
What happens when the basics are not strong? It breaks off. Similarly, before knowing the best catalog photoshoot company in Kolkata, read some essential tips to choose the right modeling agency.
Catalog. Why? It is one of the easiest ways to attract customer attention and provides a clear picture of what they can offer. Digitalization has given rise to catalog photoshoots throughout the country. Brands have considered catalogs one of the top ways to display their products for a long time. There is absolutely NO sign to show that the catalog photoshoot will go out of style soon.
With digitalization, we purchase every other product from the Internet. Why should we buy anything if it is not appealing to us? The only way to know if a product is genuine is to look at the photo. Contact the best catalog photoshoot agency in Kolkata and enjoy high-quality photography to increase your brand value. The more your pictures can appeal to customers, the more successful you are in marketing. So, hire catalog photoshoot services in Kolkata to become the market leader in your niche.
You can comprehensively list your products in a catalog and use it to display anything - food, clothes, beauty products, et cetera. What you want to showcase is secondary. What matters is how professional your photos look. Read the five tips to make your photos lively.
1. No Camera, No Photo!
The necessary component of a photoshoot is a camera. Choose a perfect corporate photographer that uses high-quality lenses. Macro-lens help to get close-up shots. Jewelry items have intricate details, and macro-lenses can capture these small designs. Other than a good quality lens, what matters most is stabilization. It is crucial to ensure that your image is still and not blurred. Hence, a good tripod stand would be beneficial in this scenario.
2. Can You Click Pictures in the Dark?
This one is obvious - no proper lighting, no quality images. The right amount of light is crucial to make your photos look professional. Otherwise, customers would ignore your products and choose other products that may be less useful but have top-quality images. The camera and the lighting go side by side. No number of expensive cameras can capture the essence of your product if you do not provide proper lighting.
Decide what you want to shoot. An outdoor shoot would be best for a food catalog. Inform your catalog photoshoot agency in Kolkata that you would like to have a food photo shoot, and experts would recommend natural lighting for this purpose. However, ensure that your photos do not have any shadows. Similarly, warm light diffusers would work if you want to display natural lighting in an indoor environment.
3. Proper Composition is a Must!
We often forget that the best photoshoot is not the one taken with an expensive camera. It contains a uniform composition of the image. The best catalog photoshoot company in Kolkata can guide you on how to enhance your photos and look more appealing to customers. Maybe, the addition of some props would enrich your photos with beauty. For example, you can choose vintage furniture to create a ‘Rajbari’ style garment shoot. Whereas flowers may make your photos look aesthetic.
4. Background and the product should match
Try to place your model wearing your polka dot dress in a jungle, and you will observe that no customer is buying your product. Why? A clear background is a must for customers to focus on your product. So, most catalog photoshoot services in Kolkata use a white background to get a clear photo of your product.
5. Unedited Photos are Equal to Incomplete Process
No photo shoot is complete without editing. We always have a scope to make our photos look better to people. Any professional editing software like Adobe Photoshop can enhance various aspects of an image - brightness, contrast, hue, exposure, clarity, and others. You can correct other imperfections and upload flawless photos on your website. People can easily find any flaw in the photographs. So, catalog photoshoot services in Kolkata should offer top editing services to showcase flawless images on the Internet.
Now that you know the five tips to make your photos look professional, you can choose the best catalog photoshoot agency in Kolkata. Go to their website and check their services with pieces of evidence. Opt for them if you find the photos attractive. Mastering these key points would help turn a 2D image into an appealing 3D lively photo to grab customer attention.
Kolkatamodel - Located in Sovabazar, it is one of the oldest catalog photoshoot companies in Kolkata, constantly producing the best models, photographers, and designers for the past years. They provide various catalog photoshoot services in Kolkata that would meet your business needs. Take your brand to a newer level with Kolkatamodel.
PC’s Clicks - Prasenjit, or PC, holds an Engineering degree but also has vast knowledge in this field. You a contact him through the mail. He has worked in various organizations and knows how to provide top-class catalog photoshoot services in Kolkata. Not everybody with a degree in filmography or photography can take the best shots. Someone with practical knowledge like PC knows what environment would be better for specific photography and what amount of light is optimal.
Naicy Professional Makeup and Photo Studio - Being one of top catalog photoshoot agencies in Kolkata, Naicy has a team of photographers, models, designers, and makeup artists to look at every aspect of the project. Our makeup artists can prepare the models for a flawless photoshoot, and our designers can set up the environment. We offer various catalog photoshoot services in Kolkata to take your business to the next level of success.
So, these are some of the top agencies in Kolkata specializing in catalog photoshoots.
Catalog Photoshoot is an old form of marketing technique. These are print booklet types with some descriptions of the products. So, you might be thinking, do people still read catalogs for purchasing when they pay paramount attention to digitalization? Data says that catalog photoshoot agencies in Kolkata play a vital role in the promotion of a brand name. People who read these catalogs buy more than those who do not read at all. Read further to know why.
The first reason behind the popularity of catalog photoshoot companies in Kolkata is Tollywood. Kolkata is the birthplace of the Bengali Film Industry, and without catalog photoshoots, the industry would not perform as effectively as it is doing to date.
Bengali people have a wide range of choices. As people commonly say, Bengalis love to eat “Bhaat aar Macher Jhol” - a restaurant can easily opt for a reputable catalog photoshoot agency in Kolkata to showcase their wide range of delicious dishes. We can also talk about the ‘Shopping Craze’ during Durga Puja. Some say Bengalis hold on tightly to their tradition. Actually, besides wearing traditional attire, Bengalis love to try on western outfits. For example, an ‘XYZ’ company wants to promote its new collection of ethnic and western outfits. They can easily take the help of catalog photoshoot services in Kolkata for publicity.
You may say that catalog photography is out of vogue, but why do companies like Adi Mohini Mohan Kanjilal, Jockey, Nike, and others still go for catalog photography? Are corporate videoshoot companies in India running at a loss? Absolutely, no!
According to the Direct marketing Association, companies emailed 11.9 billion catalogs in 2013. Yes, they opted for email. Catalog photoshoot agencies in Kolkata have suggested that when brands combine catalog photography with online sources, businesses see more sales and customer retention. That is a good point!
Catalog photoshoot services in Kolkata have become creative. How? Some agencies have revealed that they email a shorter version of their catalogs to their old customers while they email the complete version to their potential customers. Sounds interesting, right? Many businesses ignored the importance of catalog photography in the past. However, they have now admitted its importance and started to integrate it into their marketing techniques.
Why do people find it easier to refer to catalogs? Catalogs provide straightforward and detailed information about the products of a company. They do not indulge in unnecessary paragraphs to persuade readers to buy their products. They will buy it if they like and want it. The core task of a catalog photoshoot agency in Kolkata is to inform its readers. An image, a short description, and the price, and that’s it. Catalog photoshoot services in Kolkata include everything a business would need to promote its products to a Bengali audience.
Most businesses also have websites where people can place an online order. Accordingly, most images in the catalogs and on their websites are similar. Various catalog photoshoot companies in Kolkata have suggested that similar photos can save the time and expenditure of a company. It will also help customers to recognize the products easily.
Often you will find that many catalog photoshoot companies in Kolkata will also provide online e-commerce photography services. So, where is the difference?
Consult any expert catalog photoshoot services in Kolkata, and they will tell you that there are many differences, but both can collaboratively work to increase sales. In a catalog photoshoot, people generally use a simple background, compare and contrast colors, and use props that would enhance the beauty of the product. However, in online product photography, e-commerce photography agencies use different items to create banners and define the category of products. Catalog photography is more lively than online photography.
Reputable jewellery photoshoot models in Kolkata have expert photographers who capture the models in action so that customers can relate to the products, whereas an e-commerce photography agency would generally not show their models in action. It creates a problem for new customers to relate to the product.
Additionally, catalog photoshoot agencies in Kolkata need more people than any e-commerce photography agency would do. The former needs models, photographers, make-up artists, assistants, and designers, whereas the latter may only need a model and a photographer.
Hence, catalog photography is widely prevalent and a major technique of marketing.
Just like winged eyeliner never went out of style, catalog photography would not do so. Time and again, big and small businesses contact catalog photoshoot agencies in Kolkata to promote their new range of products or even old ones! Catalog photoshoot services in Kolkata are of prime importance, and as long as people live and commerce continues, catalog photoshoot companies in Kolkata will lead the market. Any new business can easily benefit from this marketing technique. Though old, it is gold, and it is what people will continue even after decades.