Digital marketing company in Kolkata - a digital platform to showcase your product and creativity.
Have you ever purchased anything just by watching a video of that product promoted by your favorite media influencer?
Did this idea lure your mind and you wished if your product could reach to consumer like the same way?
This is digital India! Today, computers, the internet, and social media are traveling faster than light and occupying the remote corners of the country. We are just a click away from our favorite food, clothes, accessories even electronics. Where the time frame for ordering a refrigerator and getting it installed in our house was a week-long activity, it has been now replaced with same day delivery and installation.
Earlier we used to compare the prices and features of a product by discussing it with our family, friends and neighbors. Now we can obtain this by reading the user experience of thousands of consumers around the globe. In this fast changing India, digital marketing company in Kolkata has been working like icing on the cake. People tend to follow people and this is used as a weapon for generating revenue for the products. We can easily check product videos, prodcut demonstration through video production company in Kolkata.
If you can relate to the questions mentioned in the beginning of the article, then after finishing this you can expect a better clarity about digital marketing agency in Kolkata and their role in promoting your product globally.
What is Digital Marketing- is it really useful or just a trend?
Before getting into it we need to know what digital marketing is. In simple language any type of marketing that involves electronic devices can be considered as digital marketing. It can be through social media, SEO (search engine optimization) and mobile apps.
Fast forward to the present and digital marketing is as important, if not more so, than traditional marketing methods. Companies are diverting their funds from old school marketing methods to the digital one. The reason being most of the population be it young, mid-aged and even aged are becoming more and more tech savvy and it s proven a very impactful platform in case of product promotion.
It is relatively a new practice but with the explosion of digital, technology it is becoming a part and parcel of marketing strategy. In the process of incorporating digital marketing companies are using websites, blogs, social media and lots more.
Why digital Marketing is important?
This is time for the biggest carnival of Kolkata, Durga Puja! Slowly we find the city is covered with the big billboards, the pandals and every signal showcasing big hoardings. Every big or small company is into highlighting it’s product throughout the celebration. As a kid I was always fascinated by these things. Looking at the hoardings from the back seat of a car or even from the public transport filled my mind with the vibe.
But with the boost in mobile use and internet, people are now looking into the mobile rather than looking outside. People are tirelessly scrolling videos, podcasts and much more while commuting to places. Next time, while traveling by any public transport, kindly notice the fact that every passenger out of two is taking a sneak peek into their phone. There are chances that you will also be doing the same rather than observing (this is fact!).
Who will see those advertisement if no one is looking at the road?
This is the reason why offline marketing or billboards are dying and will be out of market soon. Social medias like Facebook, Instagram generate more sales and as they control more eyeballs. A billboard or print ad does not allow customers to relate to a business, whereas digital marketing allows businesses and their prospective customers to communicate two-way.
From Startups to enterprise businesses, a well planned digital marketing strategy can provide significant benefits. By controlling consumers mind with digital marketing tactics you can control their mind as well.
The vast world of Digital marketing and it’s segments:
Before getting into this categorization, we need to divide the concept of digital marketing into two segments. These are online digital marketing and offline digital marketing. Sometimes the combination of two is needed to enhance the attractiveness of the product.
Remember the video of a Dubai based restaurant that went viral in Facebook, where the customers were seen ordering their food just by clicking on the options that were available on the screen of the table. In this way the offline experience of eating and ordering food is enhanced with the electronic device and by using the social media for spreading it can be considered as online digital marketing.
We have included some major types of digital marketing that you can think of.
SEO (search engine optimization)-the part and parcel this field:
This is one of the most talked of topics. In future, SEO will increase the number of visitors to a business's website as a result of a higher ranking in Google's search results. If you manage to attract high volume of visitors the sales chances are increased by almost 62% according to the statistics. SEO involves ranking which is not paid.
To make it simpler, SEO means when you introduce a piece of content on your product and optimizing it so that search engines show it towards top of the page when the consumers searches for something related to your product.
Saying this, it is very important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Samsung mobiles while you are actually selling smart watch, let me tell you, that all of your efforts are in vein.
If you are still wondering about the power of correctly utilized SEO, you need to run a search in Google with the keyword “Water purifier” . Aquaguad provides a classic example for this. If you search in Google with the keywords “Best water purifier” “Water purifier” the articles of Aquaguard hold the top spot. Along with this short words like “Water purifier” or “Best Water purifier” they went after the long-tail keyword “how to identify the best water purifier,” which they included in both the title and subheading of the piece.
As a result, it is the leading water purifier service provider round the country. What a masterstroke!
Also you need to go through the research done by Google on this. According to Google, 88 percent of people who conduct a local search on their mobile visit a related store in the next week. It means the more you are visible, the more people are opting for your product.
Content Marketing-the magic of creativity:
Storytelling is the essence of content marketing. Readers are ultimately encouraged to make a purchase, sign up for an email list, or become consumers. Using SEO search terms in website content and distributing it via social media is an approach to maximizing SEO search results. You need to observe certain things to make your content an impactful and long lasting. Such as
What they are looking for when they visit your website?
What makes them stay longer and look further?
What makes them loose interest and navigate away?
To make you understand this better, I want to draw your attention towards the website of very well known brand Sugar cosmetics. If you have visited their site you will find a detailed description of each product and ingredients used in it. Sometimes they use visual presentation to make you understand about the product. I literally bought a moisturizer as it said to be containing hyaluronic acid for hydration! Till date I didn’t have slightest idea about the same and was under an impression that water can do that for me!
Social Media Marketing-when social media in not only for socializing:
It is self-explanatory! When social media platforms are used to promote the product. Posting and replying to comments on social media channels are just the tip of the iceberg when it comes to social media marketing. Why on the earth Zomato and Swiggy are selling food on Facebook! People ends up feeling hungry while scrolling posts just by looking at the images of mouth-watering food! What an idea Sirji!
Combining and coordinating efforts is more effective than thinking about it later on. Social media posts can be scheduled and automated using many online tools to make them more impactful.
However companies have to add some touch of personalization otherwise the user would figure out soon that no real human is behind the post. And people like to interact with humans rather than robots.
Social media can be proved as a best friend if your business is a start-up. Sellers now days go live on Facebook for selling their products. This is a very good example of reaching more and more consumers with minimum investment. The best part of it is that you find a customer from other corner who won’t prefer to visit the store in person for buying the same product.
PPC(Pay per click) Advertising-Power of a click:
An advertiser who uses a pay-per-click-services pays a fee every time their advertisement is clicked. An SEO campaign or other type of digital marketing is not enough to get you visitors organically; you must also buy them.
It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. The most important feature of PPC is, you pay when you get results.
People can share those links via messenger, Whatsapp status and so on. These days, companies tend to come up with this notion of links rather than opting for content. People can see the desired product just by clicking link rather than going through the entire website. Amazon, the online shopping platform made a whopping $20 million last year just from this industry. Want to know how? Go back to the IRCTC(Indian Railway Catering And Tourism Corporation) ticket booking page and observe.
The Amazon shopping site link is present just below the button which you click for booking tickets. Even if the link is clicked unknowingly you are in the world of travel essentials. That means they are creating a need among the population and reminding them if they have forgotten to take any of the essentials? The rest is history!
This process has optimized the time usage and also enhanced the use experience. Surveys say that the revenue generation with this has gone up to $134 billion in recent years.
Digital Marketing Company in Kolkata: The leading creative and marketing minds
Kolkata is one of the fastest growing cities globally. It is rich in culture, creativity and business strategy. You can count on almost every digital marketing company in Kolkata for the desired kick. The digital marketing agency in Kolkata provides guaranteed results and also helps brands to get boost in terms of generating revenues and branding.
Every digital marketing agency in Kolkata works round the clock along with their best creative and marketing minds to make your product attractive and create a need among the consumers for the product. The digital marketing agency has expertise in website development, design and marketing of the product by utilizing the digital platforms. Every digital marketing agency in Kolkata understands the need and budget of their client and creates a balanced strategy so that the product can look more vibrant and reach maximum consumers with minimum investment.
If you are looking for a perfect marketing strategy that can bring a huge growth and achieve marketing goals, digital marketing services in Kolkata can be the answer to all of it.
What to expect from a digital marketing company in Kolkata
By now you might have gained a fair idea about digital marketing services in Kolkata. It is time to obtain an idea about the type of services and the perks that are provided by digital marketing agency in Kolkata. Every digital marketing agency in Kolkata uses latest and advanced strategies, which can help you to achieve your goal in a smarter and more vibrant way.
These agencies are customer centric and understand client’s position and perception well. The digital marketing services in Kolkata include 360 degree digital marketing, SEO, PPC, Local SEO and Email marketing services. Every digital marketing agency in Kolkata works towards utilizing innovative and relatable SEO strategies for obtaining quick results.
The digital marketing company in Kolkata helps you to demonstrate a long-term strategy for improving your organic rankings and increasing traffic to your website. The digital marketing company in Kolkata helps you t get the desired ROI for this the digital marketing agency in Kolkata implements most advanced technologies and ethical tactics.
The digital marketing services in Kolkata also include content marketing. That might sound fairly easy, but the truth is that choosing the right types of content in digital marketing is far more of an art than a science. The digital marketing agency in Kolkata has the ability to work with every aspect of content marketing such as
Social Media
Podcasts
Blog and so on.
By and large, content marketing still account for the vast majority of digital marketing out there (86 percent according to The State of Content Marketing Report 2021: Global Report), and for good reason. The digital marketing agency in Kolkata believes in keeping it simple and impactful filled with facts and data.
We offer unique services in order to generate value and success for our clients.
Search Engine Optimization: AoneboX is a notable digital marketing service providing organization with a powerful legacy in SEO services that build ‘connected brands’ – a brand which is intended to get emotionally and digitally attached to its inherent clients. The association, in turn, heads to boost up consumer value and loyalty and get the best accomplishment.
The digital marketing services in Kolkata also include SEO management, which costs around 10k-25k per month.
aoneboX- digital marketing consultation providing company offer goal -oriented support that boosts your business.
Web development services: aoneboX is a full-fledged web development organization. With our deep experience in this field, we at digital marketing consultation company have been serving our potential customers across India and obtaining the outcomes they wish for. We have the expertise to build up engaging and beneficial websites that produce you the results.
We strive to steadily exceed our clients’ expectations by providing exceptional services.
Video production: One of our major digital marketing services includes delivering the most compelling, customized and target-oriented corporate promotional video solutions to our customers. The promotional video is an unconventional way of attracting viewers in the direction of your distinct thoughts and sights.
We at digital marketing consultation providing company, aoneboX keep our commitment to guarantee above-the-board ethics
LinkedIn profile optimization: Our digital marketing consultation service includes LinkedIn optimization services. We optimize profiles using the most suitable keywords and phrases that will get job seekers onto recruiters’ timelines. Our in-depth knowledge in this, help executives highlight their skills and appear more in the search results.
Being a leading digital marketing ad agency we resolve marketing problems by providing the most suitable customized solutions.
Google Ads campaign: We as a reputable digital marketing company have the expertise to deliver top 10 results and great service through our Adwords management campaign. We establish Google Ads campaign management based on the latest Adwords strategies.
Eminent digital marketing ad agency aoneboX provides internet-based top-tier marketing strategies.
Social media optimization and promotion: Digital marketing ad agency aoneboX standing at the doorstep of superior marketing technologies develops unique strategies of social medial optimization for your enterprise. To defeat the competitors and reach your brand a step ahead, we originate business-centric SMO plans and solutions.
We are an enthusiastic & empowered team offering you the best-in-class digital marketing services.
Content management: We at the hub of digital marketing for businesses, offer unparalleled content-marketing-services and portal solutions in order to achieve your business objects, such as unique branding, boosted sales, and enhanced customer service. Our experts have created and improved spontaneous, strong, and affordable solutions fulfilling content management for customers across various sectors.
We at the digital marketing ad agency, aoneboX develop personalized plans for each business kind.
Google Maps: We at the leading digital marketing ad agency, are associated with the most dependable and reliable data sources in order to present our users with the most extensive and up-to-date Google map support. With our smart assistance, you will be able to update your important natural features, landmarks, and places of interests in your neighborhood.
We are extremely dedicated to advancing compelling digital marketing for businesses.
Graphic designing: Being a leading digital marketing consultation providing company, we do graphic designing for various ranges such as brochures, banner, canopy, magazines, arts, etc. Our service adds substantial value, enhances sales and creates the reputations of a number of businesses.
At aoneboX the digital marketing company, we brainstorm and promptly provide solutions for your business woes.
Logo and business cards: We create business cards and logos in different sizes and designs. You can pick from numbers of elite designs and appearance that fit your goal. Serving from a custom die-cut to colors, our specialists at aoneboX, the leading digital marketing company give clients a design that interests a million attentions and addresses the influence that makes the customer remember their business.
Our aim is to drive intensified revenue for our customers by providing upmost digital marketing consultation services.
E-Catalog & Brochure: Digital marketing ad agency aoneboX offers E-Catalog & Brochure design assistance to a broad spectrum of enterprise verticals. Our unparalleled solutions assist clients confidently showcase their brand on the offline and online medium by drawing a million attentions.
We work persistently to providing expert digital marketing for businesses.
Corporate Presentation: aoneboX, engaged at offering digital marketing for businesses is committed to rendering a state-of-the-art corporate presentation. to promote your brand, product, service or to simply highlight something inherent about your organization. Our highly experienced and notable experts follow the most worthwhile key steps in offering corporate presentation solutions.
aoneboX is a leading performance-driven digital marketing consultation company in India helping organizations of all sizes accomplish their business goals. We help your business grow to new areas and gain enormous success in your industry.
We map out your organization's goals and compose true-to-life timelines to accomplish those goals. We use the latest procedures, plus the expertise of our dedicated team to provide the best digital marketing services for your business.
Transform your brand’s online presence with professional video production company.
We are unlike any other digital marketing service providing companies you have worked earlier. When you choose us, we become your partner. We care about your business, your team and achieving your goals become our priority.
We understand your business, hear out your long term goals and then brainstorm ideas along with proven techniques to create the most suitable marketing strategies that will give your business the boost it deserves.
Our remarkable digital marketing consultation service does wonder to your business. It not only drive better leads but also increase your reach, attracts and engage your target audience, improves your reach and undoubtedly enhances your brand’s online visibility.
